If Mikes phenolic labels 've been in business long enough, you understand gaining new business is important to the growth of your company. In some industry's new blood may be the lifeblood of the business and without it, you die. If you need to achieve your full potential in your venture, you then will need to have ongoing marketing strategies which will grow your business every year.
Numerous Award Shop owners desire to develop corporate business and gain them as a normal account. In the end, who wouldn't want to have a good repeat account with a corporation like, American Airlines or Wendy's? Gaining these type of monthly accounts can boost your business and can also be utilized to secure other accounts aswell.
Think about this... you have an engraving business and you also supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop an account with your local McDonald's. You may or might not know the dog owner, manager or anyone employed there on a personal basis at this time. However, when you do introduce yourself as well as your line of business, anticipate to hand the "decision maker" an extraordinary item. Not just a simple business card with your contact info, give them something that may cause them to remember you.
Here's the idea... A lot of people enjoy receiving something that has been personalized for them, something with their name onto it. You being an engraver have a variety of items you can engrave and show the manager as gift, introducing your organization. Another impressive look is to have their company logo or corporate insignia engraved on the piece aswell. I suggest developing a "sample" of what you will prefer to do for them on a monthly basis and plant the idea for them to present an Employee of the Month award.
Present the dog owner (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved onto it, along with wording that best describes the appreciation award. If you do not currently have their logo on file, you can obtain it without difficulty by searching the web for logos & clip art online. Additionally, create for them a name badge that also offers their name and logo on it. Plan to leave these things behind as a free of charge sample, demonstrating your services and products.
Another nifty thing to do is show them a big perpetual plaque. Something around a 10x13 with a good brass header plate which has their corporate logo engraved large. In the event that you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header with an additional piece of gold brass and it will cause the engraved logo to stick out more on the brass plate.
Having a worker of the Month award is ideal for showing appreciation to workers who do their job well. Mikes phenolic tags can create a continuing month-to-month award program that will enable you to showcase many other products available for you for them. Think about it, if you are the one doing their awards and they need a banner for a special promotion, they're going to call you. It's your organization that's on the forefront of their mind, because of them calling or seeing you every month for their Employee of the Month awards. Including getting additional nametags made for new employees that are hired each week, month or quarter.
Establishing this type of account will enable you to generate more accounts just like it. Imagine going to other establishments with the same idea and adding the point that you already do it for McDonald's, Wendy's, etc... Thus giving you more clout and subsequently builds your corporate business faster.
Using these kind of suggestions to "get your foot in the door" will capture new business for your award shop and continue steadily to grow your business.